Burger King's secret weapon against McDonald's is the Whopper
When Burger King launched a new marketing campaign late last year with a little jingle to support the Whopper, Tom Curtis was initially skeptical. "You just can't say 'Whopper' fou…
When Burger King launched a new marketing campaign late last year with a little jingle to support the Whopper, Tom Curtis was initially skeptical. "You just can't say 'Whopper' fou…